Increased visibility: Open access articles are available to anyone with an internet connection, which can increase the visibility and reach of the author's work.

Higher citation rates: Studies have shown that open access articles are cited more frequently than articles published behind paywalls, which can help increase the author's impact.

Improved collaboration: Open access can facilitate collaboration by enabling researchers from different institutions and regions to access and build upon each other's work.

Ethical considerations: Many authors choose open access publishing as a way to ensure that their work is accessible to researchers in developing countries or to members of the public who may not have access to academic libraries.

Compliance with funder mandates: Many research funders require that research outputs be made freely available to the public, and open access publishing can help authors comply with these mandates.

When creating content about open access, authors may want to focus on the benefits listed above, and provide examples of open access success stories. Additionally, they may want to provide guidance on how to publish open access articles, including information about reputable open access publishers and the costs associated with open access publishing. It is also important to emphasize that open access does not mean a compromise in quality or rigor of the research article, and that open access journals undergo a thorough peer-review process to ensure the validity of the research published.